![]() ![]() If you are wondering why these statistics are important, consider the fact that many Hispanics/Latinos prefer information and customer services provided in Spanish and/or in a bilingual format (Spanish/English) especially when dealing with complicated matters like healthcare, health insurance, finances and banking. In some states, like California, Texas and Florida, to name a few, Hispanics already represent upwards of 25% of these states’ entire population and, in New Mexico about one in two individuals is Hispanic/Latino. ![]() If population trends continue on their present course, by the year 2060, Hispanics will represent about 31% of the nation’s population and 55% of the workforce. As of 2014, approximately 17.4% (or about 1 in 6 people) of the US population is Hispanic/Latino which equates to approximately 55.5-million Hispanics in the U.S. To put things into perspective, according to the last US Census report (2000 – 2010), the US Hispanic/Latino population accounted for approximately 57% of the entire nation’s population growth. Also, did you know that the US is the second largest Spanish-speaking country in the world? We definitely are! We’re second to Mexico, which is number one and, we are in front of Columbia which is number three for the countries with the largest number of Spanish-speaking people. According to the US Census Bureau’s last census (2010), 75% of Hispanics/Latinos five years and older spoke Spanish at home and, 70% of Hispanics/Latinos are bilingual. For many Hispanics/Latinos (approximately 89%) born in the US, Spanish is their first language. Have you ever called into a customer service center such as for a credit card/banking company, airline carrier or insurance company and herd the message, “Por favor oprima numero dos para español” (“Please press number two for Spanish”) and wondered why this is a common greeting now? This customer-focused practice by many companies is occurring because of the growing demand of Hispanic/Latino consumers who prefer to conduct their affairs in Spanish. ![]() Por Favor Oprima Numero Dos para español (Please press number two for Spanish) Jaime González, Business Development, Chief Financial Officer, Health Plan Alliance ![]()
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